“…be transformed by the renewing of your mind.”
-Romans 12:2
Who do you admire?
I don’t call them “competitors” when I ask my clients to research, instead I call them “people you admire,” those who have businesses that you aspire your business to grow to be like. The most important thing here is to know that it is OK to see others doing, in their business, what you want to do with yours, the supply of business opportunities is never limited, only our minds are.
Who do you Serve?
Who are you going to serve with your business? What is their biggest challenge or frustration? What problem do you solve for them with your business? How do you want to make them feel?
Getting clarity on my ideal client is a pretty special story. I set up my business to serve entrepreneurs who are making a difference in the world, women who are passionate about who THEY serve. And what first came to mind for me, are those who are in the health and wellness space.