A Color Story
Berkeley, of Berkeley Interiors, came to me to design her brand in January 2021, she had just started her Instagram page about a month before and desired to set up her new business with a solid foundation. She wanted a professional brand and to gain the confidence to put her services out there to the world. And did she ever!!! She is now serving clients locally and online as well as getting accepted into the Like To Know It program for influencers!
Check out Berkeley’s description of my Brand Design & Coaching Program: “This has been such an exciting adventure to take an idea and bring it to life. If you are interested in taking an idea and making it a reality- I strongly encourage you to take her branding course-it was eye opening and truly defining for me and my vision! So excited to see it all take shape!”
To create this inspiring color story for Berkeley Interiors, I started by listening to Berkeley tell me about why she wanted to start her business, what it means to her and how she got to this point in her life with the desire to take her vision and make it a reality. Berkeley’s story is woven with the places she’s lived: from the SoCal beaches, to the North West to the Colorado Mountains, she has been incredibly inspired by these natural landscapes.
She knew even before she came to me that her colors were a classic Navy Blue with light pale blue and grays mixed in. But the most exciting part of working with her was watching her learn WHY she loved those colors.
I put together this mood board for her and explained how the colors fit her story and why they represented her so well. Any shred of doubt that she might have felt about her brand colors disappeared once we defined her color story, she left with confidence that these colors were meant for her.
I’d love to help you discover your color story, gain confidence in marketing yourself online and design your brand with intention and purpose! I’ve created a free resource for you to get started today, check out the Branding Cheat Sheet!
